Malbouffe

Or junk food in French. Olivier Pichot sounds like the right person to try and change McDonald's image. "If children don't eat vegetables at home it's because they haven't been taught."A Chateaubriand steak with foie gras

He has a tall order. Satisfaction from a Mac lasts for about as long as it takes to consume it. If they can get as far as actually putting something that resembles meat in a bun they'd be half way there.